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Marketing Automation Blog

Let your Customers do the Talking

What is SEO (short for search engine optimization)? It is the process of gaining online visibility for a website or a web page, in a web search engine’s unpaid results. Why is this relevant?  It is how consumers find your company through the internet. In short, it’s the primary source of a websites traffic. It’s important to improve rankings, drive traffic, and increase awareness for

What do you know about conversion rates? Well, pertaining to digital marketing, a conversion rate is the ratio of total visitors to visitors who perform desired actions. There are many different forms of conversion, however. It can range anywhere from someone purchasing a product, to subscribing to your content or email list. Whatever it means for your company, chances are it has to do with

What is Zapier? Zapier connects thousands of web applications together, which allows the primary functions of your business to be automated. By linking web apps, data is able to effortlessly transfer between tools and workflows. All of this can be done without touching a single line of code or hiring a programmer. Inside Zapier, you will be able to create Zaps (data bridges that you create

A call back button is a control key that enables a website’s manager to communicate with a visitor on their website. The widget is put on a webpage and can be used whenever a visitor needs clarification on any content or product displayed there. Is the call back button a necessary addition to your sales and marketing design in the current age of computerized marketing? The call back