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Marketing Automation Blog

Let your Customers do the Talking

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Optimizing your Pay Per Click campaigns to attain the highest converting result is a continuous process of specificity and optimizing. A “pay per click” advertisement is when you pay a fee each time one of your ads is clicked for the purpose of being seen, instead of letting visitors find you naturally, or organically. PPC campaigns are utilized when a business needs their listing to

Have you ever clicked on the subscribe button, or purchased something online that said, “Buy Now?” Then chances are, you have already been in contact with a “call-to-action.” A call-to-action (CTA) is a piece of content such as, an image or text, that prompts your visitors to “take an action” on your page. When visitors get on your webpage, they are looking for something to get their

The best route to great SEO are great keywords. Choosing the right keywords can make or break your site. Selecting the right keywords help your site rank in SEO, attract attention, and even increases email opens. Creating valuable content on your website, your emails, and your content marketing with the right keywords provide an opening to greater ranking and a bigger audience.