What is Marketing Automation?
Do you want to grow revenue faster or increase operational efficiency? By leveraging marketing automation software and tools, you can spur greater customer loyalty and retention – hence improving the outcome of your marketing efforts. Read on for more information regarding marketing automation, and what your business stands to gain?
10 Reasons Your Website Needs A Callback Widget
Every website should have a callback widget. A way for potential customers to be able to reach out to your company through your web page. If you can’t convert visitors into leads, then what is the point of a website anyway?
How To Optimize PPC Campaigns
Optimizing your Pay Per Click campaigns to attain the highest converting result is a continuous process of specificity and optimizing. A “pay per click” advertisement is when you pay a fee each time one of your ads is clicked for the purpose of being seen, instead of letting visitors find you naturally, or organically. PPC campaigns are utilized when a business needs their listing to
What is a CTA?
Have you ever clicked on the subscribe button, or purchased something online that said, “Buy Now?” Then chances are, you have already been in contact with a “call-to-action.” A call-to-action (CTA) is a piece of content such as, an image or text, that prompts your visitors to “take an action” on your page. When visitors get on your webpage, they are looking for something to get their
How To Select Keywords
The best route to great SEO are great keywords. Choosing the right keywords can make or break your site. Selecting the right keywords help your site rank in SEO, attract attention, and even increases email opens. Creating valuable content on your website, your emails, and your content marketing with the right keywords provide an opening to greater ranking and a bigger audience.