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UTM Code Generator

Utilize UTM Code Generator to maximize your results on your campaigns

What is UTM, and why is it important for my site?

You’ve probably seen this in the URL of some webpages you clicked on:

A UTM tag, or Urchin Tracking Module, is the format used by Google to track your unique URLs. You might hear the term Google utm, and automatically think it’s important. Well, you’d be right.

UTM tracking is way of tracking your website visitors to know exactly where they came from.The best part is, you can incorporate this data into your Google Analytics.This way you can know exactly where your visitors came from when using multiple mediums of marketing your campaigns.

Why is it important?

Google tracks all of your website data, but it doesn’t always know which avenue website visitors came from. One landing page may have five or six different ads linking to it, along with an email campaign, and it’s important for Google to differentiate all of these avenues to improve your campaign data using a tracking link.

This way you can know exactly where your visitors came from when using multiple mediums of marketing your campaigns. Utilize a UTM builder to maximize your results on your campaigns!

Your website URL

Traffic source

Required parameters

Campaign Source  ?
Campaign Medium  ?
Campaign name  ?

Optional parameters

Campaign term  ?
Campaign content  ?

Your tracking link


Google Ads & Dynamic Variables

Dynamic variables are URL criteria that have the ability to change their value, allowing you to add data to your ads' landing page URLs. By collecting the data for the variable (source) of your ad clicks, they allow you to customize your landing page based on specific criteria. (e.g. {adposition} The position on the page where your ad appeared [page 1 or 2] etc.) See examples of the different variables.

Fixing errors during UTM parameter generation

Confusing "Medium" and "Source" Parameters

It’s important to know the difference. The "Medium" is the how, while the "Source" is the where.

Be Descriptive in the "Campaign Parameters"

Too many people will keep their campaigns generic, like email #4. This will not help you down the line when you are looking over your analytics wondering which email blast #4 was.

Common Errors

Make sure not to modify the generated URL on your own. Make all of your modifications within the builder.

There are things to keep track of when creating multiple UTM tags, such as: (e.g.

  • Starts with a "?"
  • Each parameter is separated with an "&"
  • Make sure you don’t have the original URL twice
  • Everything should be lowercase
  • Correctly choosing "http" and "https"

Callback Widget and UTM Tags

Callback Tracker can utilize UTM tags to track your leads. By logging into your account on the Callback Tracker website, you can see exactly where they came from. It provides the source, source type, keyword, and the exact URL they used the Callback Widget on, including all of the UTM tags created. Use UTM tags in tandem with CallBack Tracker to know as much as you can about your own leads and marketing efforts.