Why your website isn’t converting like it should be
Are your company’s conversions being limited by your own website? No, I’m not referring to building a new site. What I’m talking about is the lack of opportunity your website has to get in contact with people looking at your services.
Your company is being limited by the lack of available options for them to contact you.
Lead generation, the purpose of most websites, is something skimmed upon by most companies. Statistics show that first-time website visitors spend on average, less than one minute on a site before leaving. That means that you have a few seconds to relay aoo of your important information that the client needs, and getting them to give you their information. That’s no easy task. Chances are, your website isn’t built for lead-generation. Especially if your company closes sales over the phone, this can be extremely difficult to attain leads through your website.
70% of small business websites lack a Call to Action (CTA) on their homepage.
The solution is to have a way to get their information. It’s important to have a call-to-action to make it easy for your website visitors to get in contact with you, and vice versa.
Customers always look to get their questions answered in the simplest way possible. This means not having to do a lot of digging. This is where an online chat or support system comes in handy. More than a FAQ’s section, which is also helpful, a live support can give the user more confidence in the company’s desire to help them.
“48% of consumers would rather connect with a company via live chat than any other mean of contact” (HubSpot, 2017).
Create a sales funnel
The best way to cater your site for conversions, is by putting it through a sales funnel. Start with giving out information, such as a free ebook or statistics about your product or services. This will establish credibility, and give them more information to make a more informed decision. A great way to get their information is by having a gate behind this valuable information that forces them to give you their information to learn more. This gives you the opportunity to continue to build credibility and start introducing your product as a solution to their problems. After a few touches with the customer, it’s important to try and close them with some kind of personalized deal or exclusive solution. Personalization is important. Consumers want to be catered to. This means that giving a customer an opportunity to get more information without having to “reach out” to you, makes them feel like they are being catered to.
Businesses that are currently personalizing website experiences are seeing an average increase in sales of 19% – Econsultancy, 2013.
It is important to grab a website visitor’s attention with a call to action before they leave! 80% of user attention is focused above the fold. This means that they need a way to contact them at the top of your site. But isn’t that where you display all of your company’s valuable information? Where are you going to have room above the fold to have a way to let customers reach out? A better question would be, how are you going to find a way to reach out to them?
The best way to reach out to your customers on your website is through Virtual Phone Systems. This allows the customer to input their phone number, and gives you the ability to contact them immediately. This way, you are able to initiate a conversation between you and your potential clients, and makes sure that they won’t leave without a way for them to connect with you again later.
Callback tracker makes things easy by providing a widget on your site that makes it easy for customers to reach out for help without having to dial a number and make a call themselves. You can gain up to 75% more sales calls from your site with this simple click to call widget! It’s important to implement these website methods for your business to increase your conversion rate on your site, today.