Callback Tracker makes it easy to see phone calls initiated from a website that uses Callback Widget in Google Analytics as events, and in Google AdWords as conversions.

To enable Google Analytics for Callback Tracker – go to Widgets / Widget Settings, enter Google Analytics ID and click Save button at the bottom.

Now after each phone call initiated from a website that uses Callback Tracker our widget will send data listed below to google analytics including gclid (google adwords click ID) that will contain visitor’s info.

Create goals around the phone calls events in Analytics

Category: Must be equal to phone call, The category is the event name, in this case we are sending the events to analytics as phone calls so the category must be equal to phone call.

Action: Refers to the status of the call, leave blank to have goals complete for all statuses. Or you can create multiple goals to complete for each individual status for example “visitor busy/noreply”. Full list of statuses: completed, manager busy/no reply, visitor busy/no reply.

Label: Refers to the whether or not the caller is a first time caller or a repeat callers. If you’d like your goal to complete for both first time and repeat callers leave this column blank. If you’d like to track first time callers change the “Equals to” to “Regular Expression” and input first-call into the field.

Value: The value is equal to talk time, not dollar amount. If you want to only have calls that are more than 30 seconds converted, then you would input 30 into the value field. If you want the goal to convert no matter the duration of the call, leave this field blank.

To review phone call statistics in Google Analytics, sign in to your Google Account, select Behavior / Events / Top Events and apply desirable filters.

Once your goals have been created and are completing you will be able to import those goal completions into AdWords as conversions.

Ensure Your Analytics and AdWords accounts are linked

As soon as you integrate the Callback Tracker with Google Analytics and Google AdWords you will easily see all phone calls initiated from a website that uses our Callback Widget.