Click to Call – What is it and how can it help my business?

Click to Call – What is it and how can it help my business?

Click-to-Call, also known as Click-to-Dial or Click-for-Talk, is the recent marketing strategy where a call back request widget can be used to convert incoming web traffic into voice calls. The Click-to-Call service offered by Callback Tracker allows for direct and immediate connectivity to online visitors in real time. So, how does it work?


Click to Call button for websitesAn animated click-to-call button is displayed on a webpage and gives potential clients the option to connect with the company via phone call within 30 seconds, simply by clicking on the button. The Click-to-Call service by Callback Tracker is available for an affordable monthly payment. Here are a few reasons for your business to use the Callback Tracker:

Optimizing Online Sales Opportunities

When you give your website visitors a fast and direct way to call you through a Click-to-Call option, you can truly optimize online sales opportunities. Also, the option to contact you immediately makes your clients more assured and confident about the quality of your services. When your clients know that they can call you any time simply by clicking a button, it reduces risks of abandoned sales and visitor bounce rate significantly.

Improved Marketing Effectiveness

Improved Marketing Effectiveness using Click to Call button

The main purpose of putting your services online is to get to a larger base of potential clients. The information collected through Click-to-Call helps you get to know your client base better.  What drives clients to call you? What are the reasons for those questions to appear? What products or services get most number of calls? By analyzing these trends, you get the advantage of determining what your marketing strategy should be to meet a client’s needs.

Boosting Customer Relations

In a study done by the Henley Centre,  an enormous 65% of clients would give preference to a company that cares about its clients, even if other companies offer better financial deals. The Click-to-Call button maintains the relationships between you and your customer. With a Callback Tracker, you get the opportunity to respond to clients at any time. This also gives a privilege to clients, as they can call you when it’s comfortable to them, and with minimal time wasted. By interacting with your client this way, you show how important your customers are to you.

Google Apps Integration

Integrating Callback Tracker with Google Analytics and Google AdWords

Callback Tracker makes it easy to see phone calls initiated from a website that uses Callback Tracker widget in Google Analytics as events, and in Google AdWords as conversions.

To enable Google Analytics for Callback Tracker – go to Widgets / Widget Settings, enter Google Analytics ID and click Save button at the bottom.

Now after each phone call initiated from a website that uses Callback Tracker our widget will send data listed below to google analytics including gclid (google adwords click ID) that will contain visitor’s info.

Create goals around the phone calls events in Analytics

Integrating Callback Tracker with Google AdWords

Category: Must be equal to phone call, The category is the event name, in this case we are sending the events to analytics as phone calls so the category must be equal to phone call.

Action: Refers to the status of the call, leave blank to have goals complete for all statuses. Or you can create multiple goals to complete for each individual status for example “visitor busy/noreply”. Full list of statuses: completed, manager busy/no reply, visitor busy/no reply.

Label: Refers to the whether or not the caller is a first time caller or a repeat callers. If you’d like your goal to complete for both first time and repeat callers leave this column blank. If you’d like to track first time callers change the “Equals to” to “Regular Expression” and input first-call into the field.

Value: The value is equal to talk time, not dollar amount. If you want to only have calls that are more than 30 seconds converted, then you would input 30 into the value field. If you want the goal to convert no matter the duration of the call, leave this field blank.

To review phone call statistics in Google Analytics, sign in to your Google Account, select Behavior / Events / Top Events and apply desirable filters.

Once your goals have been created and are completing you will be able to import those goal completions into AdWords as conversions.

* Ensure Your Analytics and AdWords accounts are linked